Rural Lifestyles

This afternoon's forums at NAFB picked up on the convention theme of "Positioned for the Future." The first panel discussion addresses research that had been done on Rural Lifestyles and included panelists Gene Millard (NAFB), Mark Vail (Eagle Radio), Greg Guse (Paulsen Advertising) and Roger Olson (KATZ Advantage).

Gene presented the results from 2 years of research NAFB has done to focus on those folks who live in the country and are engaged in agriculture; maybe not at the same level as their neighbor crop & livestock farmers, but still spending money in the agriculture industry. You can see the results of the NAFB Research yourself online.

Mark Vail did a great job presenting a show a lot of folks in the KFEQ listening area are familiar with--AgriShop. He literally had people on the front side of their seat, taking notes about the show and inquiring after the presentation about its availability. (AgriShop is a great hour of radio; Gene does a great job at host & Mark amazes me on how he's able to master the control board and screen calls at the same time).

Greg Guse used to his time of presentation to focus on a series of interviews he had done with 'Rural Lifestylists' and found their connection with the land was of high priortiy to them.

Roger Olsen wrapped up the afternoon with his presentation of new research (that matched NAFB's 2 year numbers closely) that has been done about Rural Lifestyles. Interesting facts...and facts that should prove to advertisers that Farm Broadcasting reaches beyond those in production agriculture. We've known for a long time that people other than farmers are listening to farm broadcasters.